LED Billboards - Electronic Signs Blog

18 01, 2022

Outdoor LED Digital Marquee Signs Serve Many Purposes

By Genoptic Smart Displays|2022-01-18T11:59:52-07:00January 18th, 2022|Categories: Digital Signage Displays|0 Comments

Digital LED signs are one of the most effective ways to advertise. A strategically placed LED sign can attract a high volume of customers who may be unfamiliar with your business or who may have recognized the logo but did not feel comfortable enough to give it a try. Genoptic Smart Displays’ LED signs have helped large corporations and small “mom and pop” establishments alike increase sales. Even medical or dental clinics need effective ways to attract new patients and establish credibility in a new neighborhood. Place a vibrant, eye-catching LED sign in front of the clinic and chances are, you will have a new following of community members eager to learn more about your services. First impressions are key to attracting a loyal following who trust you with their health.

Outdoor Digital Signs is a Great Way to Attract New Customers

Yes, an outdoor digital sign is a tried-and-true way to attract new customers, but it also serves many different functions in ways you may not have considered before. Community libraries, schools, and local churches have found good use for LED signage as they communicate their message to the greater community and further their reach. Regardless of whether you need to sell anything, LED signage can be an effective way for schools and churches to communicate with students, parents, and potential members.

Many Schools Have Taken Advantage of LED Signs to Notify Students and Parents

Schools are desperate for ways to close the communication loop between parents, students, teachers, and the greater community. If students have an “early out” for a holiday or in-service, this message can be conveyed on the LED sign in front of the school. Additionally, LED signs can be a thoughtful way to celebrate graduations, spotlight special students and teachers, or to simply thank everyone for a successful school year. A LED sign placed right in front of the school pick-up may be one of the only opportunity schools have to get a message across to parents waiting to pick up their children.

Local Churches Have Also Leveraged This Technology to get The Word Out to New Membership

Email newsletters and a social presence may be an effective way to communicate with younger members of a religious community but may miss older demographics. Dynamic and vibrant LED Digital signage for churches is an excellent way to make sure passersby know about local upcoming services.

What Makes LED Digital Signage Especially Effective in these Circles?

A digital sign lives in the community it serves and provides relevant, local, and real time messaging. Regular content updates prevent digital signs from becoming ‘wallpaper.’ Interesting content creates habitual audience within the immediate geography businesses and institutions rely on most. And even senior audiences who may not keep up with the latest platforms many marketers covet cannot help to be engaged with digital signs. In fact, LED signage in the neighborhood has the greatest likelihood of capturing their attention and interest in your services.

LED Signage is Very Affordable

In addition to a marketing budget, your company’s business plan should include an operating budget for outdoor lighting and adequate signage. These funds may be best spent by purchasing an outdoor LED sign. In today’s competitive business environment, first impressions are important for attracting attention and establishing your brand. Installing an LED sign outdoor isn’t just an investment for Fortune 500 companies. These sign options are also a strong way for small to mid-sized companies to make a mark in their community.

Your up-front investment into one of our LED Digital signs can be amortized over our product’s 10-year life expectancy. With our 10-year manufacturer’s warranty, your marketing campaign is protected to be optimally delivered over 10 whole years.

For quick access to more information, support or a quote on Digital LED signs, please contact us, today.

6 12, 2021

Superior Quality and Performance from Genoptic’s LED Signage

By Genoptic Smart Displays|2021-12-07T08:40:20-07:00December 6th, 2021|Categories: Digital Signage|0 Comments

Digital signage is an investment for most companies.

Regardless of your company’s size and budget, every company wants to save money and make sure they are investing in high quality products that will stand the test of time. For this reason, it is vital that you are aware of the options. It’s a tough pill to swallow when your company has invested financially in digital signage only to see it degrade almost immediately before ultimately breaking down much sooner than anticipated.

The truth is, not all signage is created equal, which is why knowing what to look for when initially evaluating your digital signage options’ is crucial. Genoptic Smart Displays stands apart from the competition in a number of ways, from the engineering, material used in construction, vibrancy of bulbs, and quality. Genoptic Smart Displays outshines the competition.

Why is the quality of the signage important?

Quality has a direct impact on the reliability, longevity, and performance of a digital display, including brightness, sharpness, frame rate, color contrast, and energy consumption. Genoptic Smart Displays are typically at least 30% brighter than other LED signage manufacturers in the market. When it comes to frame rate, Genoptic Smart Displays offers a 25% higher FPS. The overall build of our signage is superior to the competition as well. Using the best craftsmanship, we can create LED signage that is lightweight with a slim design. Our signage offers versatility and is easy to install in any environment. Our signage comes with an industrial-grade control PC, compared with a control card that is offered by our competitors. The control PC offers a larger hard-drive, more versatility, and increased compatibility options.

In fact, the competition’s LED displays are 67% heavier than those of Genoptic. Competitors attempt to cut corners by using cheap materials to construct their signage and poor design, which results in signage breaking down over time. Power is another consideration. On average, our competitors use almost twice the power that we use in our signage. Our efficiency in how we use power drives costs down, which we pass right along to you, the consumer. Serving the USA & Canada for over 10 years, our customers continue to be satisfied with not only the digital signs and billboards themselves but the cost as well.

Digital Signage – Genoptic’s Performance, Reliability, Durability, and Support is Second to None.

PERFORMANCE

Superior color contrast (281 trillion colors), more vivid colors, sharper images, and wider viewing angles (horizontal and vertical)
Brightest LED in the industry (critical when competing with the sun)
Energy efficiency (draws less than half the wattage of a conventional display)
Full video capabilities

RELIABILITY

Low failure rate (minimal downtime)
Solid state displays
Data redundancy
North American electrical safety compliance (ETL, UL, FCC)

DURABILITY

Quality materials and components (e.g. diodes, modules, power supplys, control PC)
Proprietary technologies (e.g. thermal management, filtration, brightness sensor)
IP68 (critical when exposing electronic displays to rain, snow, hail, heavy wind, direct sun, extreme heat, freezing temperatures, dust, debris, etc.)

SUPPORT

Warranty (10 years)
Spare parts package
Lifetime technical support
Cloud-based VideoStar content management software, training and support

You may be asking, what else should I consider when considering LED signage?

When shopping around for LED signage, be sure to ask about the LED diode selection. The quality of the diodes will have a direct impact on the display quality, longevity, and energy consumption. Another consideration to make is the NIT output and efficiency since brightness is critical when competing with the sun. When considering LED signage, it is also important to consider the viewing angles. Genoptic Smart Displays typically offers at least a 36% wider horizontal viewing angle as well as a 27% wider vertical viewing angle than most manufacturers on the market.

Top of the line LED Signage

When you choose Genoptic Smart Displays, you can rest assured knowing that you are receiving top of the line signage, the very best the market has to offer. In fact, our reputation backs that claim. The warranty on Genoptic Smart Displays products is 10 years, compared with the industry standard 5-year guarantee offered by many of our competitors. Digital signage is not going anywhere. Digital signs, digital billboards, and mobile digital displays continue to be one of the most effective ways to advertise. Whether your goal is to expand to a new clientele or retain your current audience, Genoptic Smart Displays is the natural choice, due to the high quality products and warranty. The longevity of our signs makes the investment worthwhile. You can continue to depend on your LED signage for marketing year after year.

For quick access to more information, support or a quote on LED signage, please contact us, today.

9 04, 2021

Increasing the Reach of Your Advertisement or Message with LED Billboards

By Genoptic Smart Displays|2024-05-29T11:59:59-06:00April 9th, 2021|Categories: Led Billboards|0 Comments

If you are a business owner you understand the struggles of reaching your customers. Advertising can be a complex situation, and in many cases it is hard to gauge what is working and what is simply a waste of money. Advertising the right way is essential for your business’ survival. For your business to reach existing customers and potential new customers you need to be advertising your products and services consistently. With the advancements in social media and other forms of technology advertising has changed.

Mobile Billboard Trailer

Many companies choose to focus heavily on social media, and other use things like radio and television. As effective as these forms of advertising may be, it is hard to determine if you are reaching customers who will buy your product or service. Sometimes it is best to go with the tried and true methods of advertising. Billboards are an excellent choice no matter what type of business you run. If you run a small business, billboards can help raise awareness and let people know that you are out there. LED digital outdoor signage enhances small business visibility and customer engagement, providing a cost-effective marketing tool.
If you own a bigger business, they can help you spread new deals or get continues advertising so your company is always in the front of people’s thoughts. LED message signs are low maintenance and a very affordable way to get our message out.

People Will See Your Beautiful, Bright LED Billboard

If your business is located in a larger city, advertising is even more important because you have more competition. Mobile advertising with billboards not only helps you reach more customers, but it gives you the freedom to choose where you are advertising so you can better hit your target market. Genoptic Smart Displays provides mobile billboards that can be customized to fit your needs and your budget. Don’t let your competitors pass you by and taker away potential customers. Without advertising people will not come to know about your business and your competitors will take away your potential clients. A mobile billboard may be exactly what your business needs to stand out from all of the other businesses you hear on the radio, and see on television and social media.

Mobile Advertising Next to Large City Events

Reaching your customer base is key to the success of your business. Technology is a great way to reach customers, however technology has made it easier for businesses to start up, which means you now have more competition. With the high number of businesses around, your has to stand out if you want to get the customers’ attention. Reaching people in places other than television and social media is becoming a more and more effective way to stand out. Signing, such as billboards, are an effective way to be different than the competition. However mobile advertising has proved to be an even more effective form of signing. In large cities mobile advertising can help you reach more people during different times of the day and for different events. A lot of things happen in big cities and it can be very beneficial to be able to move from place to place and reach your target market. LED Billboards in New York, mobile billboards in Houston, it doesn’t matter what city… Whether there is a big event happening or you just want to hit rush hour traffic, mobile advertising is an excellent choice.

Outdoor Mobile Billboard Advertising Works

Mobile advertising typically refers to a mobile billboard or LED screen. This is better than a normal billboard because they are easily changed and customized, and you can move them around, and reach more people. The more people you reach the better chance you have at reaching more customers. Another advantage is how you can stand out from your competition. Everyone typically uses the same methods to reach customers, which can be chaos since there are so many businesses trying to all reach the same customers. Mobile advertising helps your business stick out, since it is not as popular of a method. As discussed earlier mobile advertising allows you to hit different places at different times.

Placing an LED Billboard Next to High Traffic Areas

Billboards can be an excellent way to stand apart from the competition. Every company out there uses social media, radio, and television. It has become easier and easier for people to change the channel, station, or scroll past your ad. With billboards it can be different. There is now way to avoid them, they are right in front of you. As a business it is your job to make sure your billboard stands out. The easiest way to do that is by using LED. LED billboards call people’s attention and helps your ad stick out from the rest of your competition. Outdoor LED Billboards give you the opportunity you pick where people will see your ads. This makes it easy to place your ad in a high traffic area so you know you will get the most bang for your buck. Billboards may seem like an old fashioned way of advertising, but they have lasted the test of time and have prevailed.

LED Billboards – Reaching the most amount of people, especially those in your target market

Imagine the extra attention and customers you could get with a LED billboard placed in a high traffic area. LED helps set your ad campaign apart from your rivals, who may also be using billboards. When it comes to advertising the name of the game is reaching the most amount of people, especially those in your target market. A high trafficked area will definitely bring in more people and help you reach more of your target market. If they’re a Dallas Cowboys game and there’s a road that most everyone will exit after it’s done, an LED Billboard in Dallas would work great! Or, you’re driving back from the L.A. airport on a busy road, and an LED Billboard in Los Angeles will reach thousands! The more customers you can successfully reach the better your business will do. However it isn’t just enough for your customers to see your ad, it has to stick with them, a LED billboard helps ads do just that. LED billboards call for a lot of attention and helps potential customers remember what they see and what the ad is about. A normal billboard they might just pass by and not even remember seeing it. Genoptic Smart Displays has a lot of different options available to choose from, so you can start reaching more customers now.

For quick access to more information, support or a quote on digital billboards and signs, please contact us, today.

24 03, 2021

Electronic LED Signs and LED Billboards for Business

By Genoptic Smart Displays|2024-05-29T12:05:50-06:00March 24th, 2021|Categories: Led Billboards|0 Comments

Small business owners, mid-size franchise owners, school administrators, and even pastors are realizing how effective lighted signs and LED billboard signs are in getting their message out to the public. Why get a LED sign? First of all, LED signage is effective. You will see a huge increase in the number of inquiries requiring your business and services, including an increase in the number of “walk-ins” and immediate traffic.

Whether you are running a business or a religious congregation, advertising and public relations plays a role in expanding your market. Even with the greatest products, services, and message in the world, you will not be able to grow if no one knows you exist. In fact, many top quality businesses are forced to close their doors simply because they did not know how to advertise.

LED Lighted Signs are Great for a Number of Uses

Take for a moment to consider the impact of well-placed lighted signs in a high traffic area. With this type of exposure, potential clients will see your signage and be more likely to look into your products and service. Many companies like to put their web address on your sign, allowing future customers to seek out more information on the company online. Perhaps you have considered using other modes of advertising – such as an advertisement in the local newspaper. A person may see this advertisement once or twice as they are flipping through their paper, but they are passing a LED lighted sign daily. Again, the key to effective advertising is exposure.

The Electronic Billboard for Businesses

The electronic billboard is still essentially a new marketing concept for businesses. Because of its effectiveness, however, using digital signage is increasing in popularity. According to Inc., LED billboards give businesses the advantage of immediately taking action on consumer trends, instead of being subject to the timeline of media buys. The ability to frequently adjust or outright change your message is just one advantage of opting for an electronic ad instead of a printed or painted, static one.

Electronic Billboard Signs

At Genoptic Smart Displays, we long ago realized that an electronic billboard would also be more visible to the public than a traditional billboard. A driver may notice a regular billboard once, but after that it becomes part of the scenery and, even if a person glances at it as he drives by, the message may not register. With an LED billboard, though, there’s vibrant color, changing graphics and action to catch the eye of passers-by. It seizes awareness and commands attention to the message it displays. It’s also an effective way to inform drivers of opportunities that are time-sensitive. Radio ads used to fill that niche nicely, but in an age of satellite entertainment that bypasses traditional audio advertisement, digital billboards step in and take over.

The Best Electronic Billboard with Stunning Colors

The versatility and flexibility of the content that is displayed on an electronic billboard also allows for numerous businesses to advertise on one billboard, making it cost-effective for everyone. With all of these advantages, and knowing that Genoptic Smart Displays is the leader in the industry when it comes to LED technology, there’s no better time to consider adjusting your marketing budget to include an LED sign. Even if you decide a full-blown billboard isn’t for you, we have a variety of other signs in various sizes to accommodate your marketing needs. Get your business noticed with an LED sign from Genoptic Smart Displays.

Commercial LED Billboard Signs – An Effective Way to Promote Your Business

Looking for a new way to advertise? Commercial signs are an easy, low maintenance, and effective way to promote your small business or company. Genoptic Smart Displays specializes in bright, eye-catching commercial signs that range in all different sizes. Let us help you attract new business and see a huge increase in your sales and customer base! Advertising is a problem area for many businesses, both small and large. LED digital signage boosts small business visibility and engagement, making it an essential tool for modern marketing strategies.

Beautiful High-Quality Commercial Signs – Indoor or Outdoor

Our signs are some of the highest quality – with craftsmanship and design superior to other companies. Our signs can withstand even the harshest weather conditions – from snow to hail to rain. We provide a lifetime of technical support on our signs to ensure that the bulbs remain bright, attracting new business as they remain top quality year after year. Installing one of our LED signs is easy, which means you can start advertising immediately after doing business with us. We will help you find the perfect sign for your needs.

9 02, 2021

Buying a Digital Billboard from Genoptic Smart Displays

By Genoptic Smart Displays|2021-10-26T10:08:44-06:00February 9th, 2021|Categories: Led Billboards|0 Comments

Thinking of Buying a Digital Billboard?

If you have been thinking about buying a digital billboard, there are plenty of reasons to do it. First, digital LED billboards are more effective than traditional billboards that sport painted or vinyl messages. LED-lit and animated billboards grab the attention of even the busiest and distracted person passing by the sign, and a LED billboard has crisp visibility day or night. Managing an electronic sign is easy, too. Instead of having to hire a crew to change the sign, you just log onto your computer and use specialized software to create a new message whenever you feel like it. You can even run multiple messages at once, making your billboard advertising more effective.

Buying a Digital Billboard

Cost is the issue that sometimes keeps people from even looking into buying an LED billboard. While it is true that electronic signage does initially cost more than run-of-the-mill traditional billboards, they are more affordable than most people realize. Plus, these types of billboards often pay for themselves through increased revenue that the more noticeable signs generate. Also, because of the multiple message capability of electronic billboards, businesses can purchase highly effective LED signage together, sharing the cost and making it more affordable for everyone. We create digital billboards for advertising, schools, churches, and more.

Buying a Digital Billboard for the Best Price and Value

With the current technology, there is no better time than the present for buying an LED billboard. Genoptic Smart Displays is the industry’s leader in digital signs of all sizes, including LED billboards. They have over a decade’s worth of experience developing, manufacturing, and installing innovative LED signs in large format, small format, or custom electronic billboards. Additionally, if purchasing a billboard isn’t in the budget this year, Genoptic Smart Displays has a terrific leasing program that conserves capital while immediately improving your cash flow, and your lease payment is tax-deductible, too. When you’re ready to take your advertising and your bottom line to the next level, call Genoptic Smart Displays.

Digital advertising has already shown itself to be the future of marketing. You can get in on the wave of technologically advanced advertising when you come to Genoptic Smart Displays for a state-of-the-art LED billboard or sign. There’s a reason you see LED signs everywhere you go. The fact that they grab your attention proves how effective they are. Vivid, moving graphics will win out over flat, motionless painted billboards every time, and when it’s your message on that vibrant LED sign, it’s your business that will get noticed, giving the best impression possible to potential customers.

Digital Advertising – LED Billboards

Our signs are designed with cutting-edge LED technology to make your digital advertising stand out with crisp detail and impressive graphics. Our engineers have years of experience building and working with LED billboards that are on a level of sophistication all their own. We’re dedicated to enabling you, as the business owner, to take control of your own marketing and grow your business at an increased rate. To that end, we have developed software that is extremely user-friendly. We also put our tech experts at your disposal with access to their skills and experience for as long as you have your new billboard display. Digital signs for outdoor use will catch the attention of anyone passes by.

We Can Help Put Your Message In Front of Your Visitors

We know the importance of using only the top quality parts and materials and give you the advantage of our knowledge of LED technology. We will install your LED sign quickly so you can have your digital advertising up and running in no time. We ensure a long life for your billboard by installing an automatic cooling system and constructing a weatherproof cabinet around every sign we build.

Many small business owners, school administrators, and even pastors don’t realize all of the various digital billboard uses that will effectively increase exposure and interest. Whether you are looking to recruit or advertise for your church’s services or perhaps you are trying to attract a new clientele to your business, LED sign boards are an effective and effortless way to get the word out about your products or services.

There are Many Digital Billboard Uses

Public relations and advertising is the cornerstone to any profitable business. While some business owners are using social media and the internet to advertise for their company’s products and services, billboards and LED signage is one mode that will remain effective for ages. Advertising is all about exposure. With a led sign placed in a high traffic area, potential clients will see them often and be more likely to look into your products and services. Perhaps you are a pastor or priest, trying to add new members to your religious community. This is the perfect way to display a hopeful message while also advertising services and religious events.

For quick access to more information, support or a quote on digital billboards and signs, please contact us, today.

     Excellent  
     Based on 17 reviews 
    
 
 
   
 
 
        
   Bob Cree 
 2024-01-10
 
 
 Trustindex verifies that the original source of the review is Google. I was looking for a digital sign for the all volunteer theater where I am the House and Grounds Director, after an exhaustive search I finally chose Genoptics for our sign. I could not have made a better choice. We are just over a year in and our sign is performing beautifully, their customer service has been nothing but terrific. I am not very well versed in computers and this is my first exposure to digital signs, every step of the way they have been helpful and supportive. They set up a training for us early on and have been available at multiple times to assist with technical support. I always find them to be available at a moments notice and knowledgeable. I highly recommend Genoptics.
  
 
       
   Cody Garmon 
 2023-12-14
 
 
 Trustindex verifies that the original source of the review is Google. I have been working with Fahim at Genoptic Smart Displays through the whole process of purchasing, shipping, installation, and follow up on a 6x12 8mm display and I can’t say enough about how great he and the company has been to work with.
They have always been very quick to respond to any questions I have and always has an answer.
Everything has went very very smoothly!
The board has been up and running about two months now with zero issues.
They make installing these displays very simple if you have some common knowledge on assembly wiring.
The screens are very clean looking and well built. The software is very user friendly and they also offer software training with the purchase of a display.
I did very extensive research on what company to work with before I made the purchase of my display board and I’m glad I did!
Like I said before, I can’t say enough great things about Genoptics and will definitely be purchasing more displays from them in the future.
Highly recommend!
  
 
       
   Kevin Prevost 
 2023-08-28
 
 
 Trustindex verifies that the original source of the review is Google. I've dealt with David from the very start, from the first email to going to visit the facility to getting our Digital Billboard, the service was outstanding. Will definitely be doing more business with Genoptic!
  
 
       
   Todd Teolis 
 2023-05-25
 
 
 Trustindex verifies that the original source of the review is Google. Great staff. Very informative. Great service and support.
  
 
       
   Casey Hutchens 
 2023-05-09
 
 
 Trustindex verifies that the original source of the review is Google. Great people to work with! They were very helpful and worked with me through every step of the process. The support team is fast and knowledgeable. I’d definitely recommend getting your signs from Genoptics Smart Displays!
  
 
       
   Bernadette Taylor 
 2023-04-27
 
 
 Trustindex verifies that the original source of the review is Google. Grest company to work with.  Anytime i had an issue they were very helpful and prompt.
  
 
       
   Zion Church - Didsbury 
 2023-04-20
 
 
 Trustindex verifies that the original source of the review is Google. Genoptic Smart Displays was our choice for sign display.  I shopped around alot, and found that the warranty was the best in the industry which was high on my list. David was extremely helpful in all my questions, and walked me through the setup process as we did our own install. 2 years later, all is well, and they are just a phone call or email away for support. I would not hesitate to give them a recommendation, which I did, and a school now has a digital sign.
  
 
       
   Brian Ruthven 
 2023-04-20
 
 
 Trustindex verifies that the original source of the review is Google. Our school wanted update our old wooden sign out front.  We connected with Steve early Sept and he's been a great support throughout this whole process.  Any questions with quotes, design, and display were all answered in a timely manner.  Really appreciated his willingness to call and connect throughout the whole process.